Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Tag: Authentic Brands Group
Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
The US based sports, fitness, footwear and clothing company Reebok continued its return to the brand’s marketing origins built around empowering individuals to work hard by reviving its 1984 ‘Because Life is Not a Spectator Sport’ with a series of contemporary, cinematic films Creatively led by its in-house agency model (established in 2021) and… Continue reading Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
