TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
