According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Tag: Data Collection
ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England. The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
IBM’s US Open Tennis Data Creates ‘Sessions’ Music
During the US Open, James Murphy, the former frontman of electronic dance-punk band LCD Soundsystem, teamed up with IBM for a special ‘US Open Sessions’ music/data project. The initiative took IBM data from the tennis tournament and transformed this into electro tunes. This innovative approach to Open orchestration, saw the musician work with… Continue reading IBM’s US Open Tennis Data Creates ‘Sessions’ Music
