The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Tag: On Campus
Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
American actress, writer and producer Issa Rae fronts a new NBA campaign celebrating the league’s restart. The initiative is led by a hero commercial campaign, which will be followed by three further spots rolling out through the restarted season, airing on national television, digital and social platforms and the campaign is also integrated across… Continue reading Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
