The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
Tag: Cartwright
NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
A cinematic October spot in the USA from adidas introduces Trae Young’s first signature shoe: the Trae Young 1. Created in harness with agency Cartwright, the hero ad celebrates Young’s early career achievements, his unconventional moves and his determined attitude. The powerful spot opens with a flawless mid-court shot by Young, while a… Continue reading NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
NBA Super Fan ‘Emily’ Shows Benefits Of Watching The Finals On YouTube Live TV
A new campaign leveraging the 2021 NBA Finals highlights new YouTube Live TV experiences through the lens of NBA devotee Emily. Launched for the tip-off of the NBA Finals between the Milwaukee Bucks and the Phoenix Suns, the campaign – created by agency Cartwright – sets out to show the benefits, versatility and ease… Continue reading NBA Super Fan ‘Emily’ Shows Benefits Of Watching The Finals On YouTube Live TV
NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Whilst the league usually spends December marketing its Christmas Day line-up of blockbuster match-ups, late 2020 saw the NBA focus on promoting its late-starting season with a campaign called ‘Only Here’. The work is inspired by and features real fans sharing what it is that unique and exciting about the NBA this season and creative includes game highlights, thrilling… Continue reading NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
American actress, writer and producer Issa Rae fronts a new NBA campaign celebrating the league’s restart. The initiative is led by a hero commercial campaign, which will be followed by three further spots rolling out through the restarted season, airing on national television, digital and social platforms and the campaign is also integrated across… Continue reading Basketball Is A ‘Whole New Game’ In NBA Restart Campaign By New Agency Cartwright
