Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Tag: Signature Shoe
NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
A cinematic October spot in the USA from adidas introduces Trae Young’s first signature shoe: the Trae Young 1. Created in harness with agency Cartwright, the hero ad celebrates Young’s early career achievements, his unconventional moves and his determined attitude. The powerful spot opens with a flawless mid-court shot by Young, while a… Continue reading NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
On 27 September singing super star Billie Eilish took to social media to promote her new sustainable sneaker collection partnership with Nike Jumpman 23 Jordan sub-brand . The collection’s bespoke 100% vegan Air Jordan sneakers are made from more than 20% recycled material and its Air Jordan 1KO bespoke lime green colourway design is… Continue reading Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
The last week of February saw New Balance introduce MLB star and athlete endorser Francisco Lindor’s first full signature collection through an integrated campaign called ‘Make An Entrance’ led by a hero digital film. The Boston-based sportswear brand’s creative and PR continues to focus on the player’s extrovert nature and flashy style and… Continue reading New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
To celebrate athlete ambassador Giannis Antetokounmpo’s rise to the NBA elite and his MVP award, Nike released a Giannis signature shoe campaign that featured a basketball hoop planted at the summit of Mount Olympus. The sportswear behomoth’s shoe launch for the star – nicknamed the ‘Greek Freak’ – marks the first time that Nike… Continue reading Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
