July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
Tag: Wieden+Kennedy Amsterdam
Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
To celebrate athlete ambassador Giannis Antetokounmpo’s rise to the NBA elite and his MVP award, Nike released a Giannis signature shoe campaign that featured a basketball hoop planted at the summit of Mount Olympus. The sportswear behomoth’s shoe launch for the star – nicknamed the ‘Greek Freak’ – marks the first time that Nike… Continue reading Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
For the end of August new season kick-off, a giant city-specific billboard was erected on the side of Juventus’ stadium asking new star striker Christiano Ronaldo ‘What Have You Done For Us Lately?’ The out-of-home poster, created by Wieden & Kennedy Amsterdam, was erected on the side of the super star’s new club stadium… Continue reading Nike OOH Stadium Poster Asks Cristiano Ronaldo ‘What Have You Done For Us Lately?’
