Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport. The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Tag: United States Soccer Federation
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
The defending World Cup champ and the world number one ranked team for the greater part of 30 years, the US Women’s National Team can make it look easy. A new media partnership with USA Today offered fans a chance to find out whether it really is. Early June saw the newspaper publisher… Continue reading USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
