Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport. The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Tag: The Athletic
The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
Sports media publisher The Athletic is offering advice, hope and solace to UK football fans in the form of a 2022 FIFA Men’s World Cup engagement initiative titled the ‘Emergency Football Hotline. Devised in tandem with creative agency Harbour, the US/UK focused subscription-based sports website, offers soccer supporters an outlets for their tournament-linked anguish,… Continue reading The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
The Athletic HQ’s Table Football Players Star in BT Sport ‘Score Idents’ By Harbour
Sports media brand The Athletic’s sponsorship of BT Sport’s ‘Score’ soccer results programme is spearheaded by a series of idents which bring to life their football expertise by giving voices to a team of informed characters in the form of the players on The Athletic’s office table football game. Debuting on BT Sport at… Continue reading The Athletic HQ’s Table Football Players Star in BT Sport ‘Score Idents’ By Harbour
