Mike’s Hard Lemonade revived its fan-favourite lime flavour during NCAA March Madness with a hoops-themed stunt called the ‘Comeback Hotlime’ which sought to simultaneously offer college hoops fans a telephone pep-talk and position the product as ‘The Official Drink Of Comebacks’. The company’s lime flavour was discontinued in 2018, but to promote its return,… Continue reading Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’
Tag: Hotline
The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
Sports media publisher The Athletic is offering advice, hope and solace to UK football fans in the form of a 2022 FIFA Men’s World Cup engagement initiative titled the ‘Emergency Football Hotline. Devised in tandem with creative agency Harbour, the US/UK focused subscription-based sports website, offers soccer supporters an outlets for their tournament-linked anguish,… Continue reading The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
