Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Tag: Manifesto Film
New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
20 April saw Liverpool FC launch a new global brand platform, ‘This Means’ More’, that was timed not just to leverage its UEFA Champions League semi-final but also to the reveal of its pre-season tour and to kit supplier New Balance’s new home kit campaign. The brand campaign aims to celebrate the famous bond… Continue reading New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
CA Technologies leverages its sponsorship with UCI Pro Tour cycling team Trek-Segafredohas through a new campaign, ‘Who’s Behind You?’, that lives in real-time across the brand’s digital, social, and experiential channels. At the heart of the activation sits a new CA Technologies cycling-themed newsletter called ‘The Break’. Cycling is a sport that requires… Continue reading CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
