On 12 August Chelsea FC rolled out a player-specific fan engagement campaign celebrating the resigning of striker Romalu Lukaka called #LukWhosBack. The PR, social, digital and in-house TV campaign spanned multiple content pieces and sought to build buzz at the start of the new Premier League 2021/22 season, boost the club’s social following and… Continue reading Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning
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New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
20 April saw Liverpool FC launch a new global brand platform, ‘This Means’ More’, that was timed not just to leverage its UEFA Champions League semi-final but also to the reveal of its pre-season tour and to kit supplier New Balance’s new home kit campaign. The brand campaign aims to celebrate the famous bond… Continue reading New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
The biggest player signing soccer story of the offseason reached a climax this week when Paris Saint-Germain Football Club (PSG) persuaded Brazil captain Neymar Jr to abandon Catalan footballing giant Barcelona and take his bag of tricks and flicks to the French capital and the club’s associated signing campaign was just as high profile and… Continue reading PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
