On 12 August Chelsea FC rolled out a player-specific fan engagement campaign celebrating the resigning of striker Romalu Lukaka called #LukWhosBack. The PR, social, digital and in-house TV campaign spanned multiple content pieces and sought to build buzz at the start of the new Premier League 2021/22 season, boost the club’s social following and… Continue reading Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning
