PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its farming legacy and 100% sustainably-sourced potatoes grown in fields where the soil had been mixed with dirt from some of the NFL’s most hallowed pitches. … Continue reading Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
Tag: Social List Building
PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
The biggest player signing soccer story of the offseason reached a climax this week when Paris Saint-Germain Football Club (PSG) persuaded Brazil captain Neymar Jr to abandon Catalan footballing giant Barcelona and take his bag of tricks and flicks to the French capital and the club’s associated signing campaign was just as high profile and… Continue reading PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
