Tag: Paris St-German
PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
The biggest player signing soccer story of the offseason reached a climax this week when Paris Saint-Germain Football Club (PSG) persuaded Brazil captain Neymar Jr to abandon Catalan footballing giant Barcelona and take his bag of tricks and flicks to the French capital and the club’s associated signing campaign was just as high profile and… Continue reading PSG Activates Neymar Jr Acquisition Via Multi-Phase, Multi-Objective Signing Marketing Campaign
Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen. Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
