29 June saw New Balance launched a video led campaign called ‘Football’s Next Wave’ which consists of a three-film documentary series following individuals from in and around football culture who are trailblazing a fresh, unorthodox path. The campaign, developed by agency Zak, is a three-part documentary series which sets out to shine a spotlight… Continue reading New Balance Launches Multi-Market ‘Football’s Next Wave’ Documentary Series
Tag: Zak
Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off
Early August saw New Balance’s football silo launch a new film focused on player ambassador Sadio Mané timed to leverage spiking soccer interest at the start of the new Premier League season. The campaign, created in partnership with New Balance’s retained global creative agency ZAK and running under the title #UNREAL, the film narrates… Continue reading Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off
New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
20 April saw Liverpool FC launch a new global brand platform, ‘This Means’ More’, that was timed not just to leverage its UEFA Champions League semi-final but also to the reveal of its pre-season tour and to kit supplier New Balance’s new home kit campaign. The brand campaign aims to celebrate the famous bond… Continue reading New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
New Balance has unveiled a new commemorative Glasgow Celtic kit as part of the club’s ‘Live the Legend’ campaign celebrating its iconic Lisbon Lions side. The club’s kit supplier has created a special shirt to mark the 50th anniversary of the 1967 European Cup winning side – the first British team to lift the… Continue reading New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
