NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

In the first week of March, the National Rugby League (NRL) launched its bold, new ‘Unreal’ creative platform across its whole business ahead of the 10 March start of the 2022 NRL Telstra Premiership season.   ‘Unreal’, which is the first full campaign from Aussie independent creative agency Emotive since it won the NRL account… Continue reading NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off

Early August saw New Balance’s football silo launch a new film focused on player ambassador Sadio Mané timed to leverage spiking soccer interest at the start of the new Premier League season.   The campaign, created in partnership with New Balance’s retained global creative agency ZAK and running under the title #UNREAL, the film narrates… Continue reading Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off