CA Technologies leverages its sponsorship with UCI Pro Tour cycling team Trek-Segafredohas through a new campaign, ‘Who’s Behind You?’, that lives in real-time across the brand’s digital, social, and experiential channels. At the heart of the activation sits a new CA Technologies cycling-themed newsletter called ‘The Break’. Cycling is a sport that requires… Continue reading CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
Tag: Computer Services
IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend. During the 18 February Verizon Slam Dunk Contest, a core highlight of the 2017 NBA All-Star Weekend at the Smoothie King Center in New Orleans, Gordon… Continue reading Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names. At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign
