Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Tag: TOP
Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Bridgestone UK’s extends its global Olympic partnership ‘Chase Your Dream, No Matter What’ campaign with an event initiative fronted by Chris Mears that sees the Team GB gold medallist aim to inspire everyday ‘battlers’ to leap from the 10 metre diving platform. The idea behind ‘Take The Plunge’, the first in a series of… Continue reading Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
IOC’s Timo Lumme On The Top Review & The Revolution In Sponsorship
Coke’s Content-led, Liquid & Linked ‘Move To The Beat’ Campaign
Sally Hancock on Lloyds TSB’s London 2012 Journey
P&G Switch From Mum To Dad In Father’s Day Olympic Ad
P&G temporarily shifted the focus of its Olympic activation messaging from ‘Thank You Mum’ to ‘Thank You Dad’ to coincide with Father’s Day. It celebrates ‘dads’ and the role they play in supporting their children, whether as father, mentor, coach or just number one fan. The initiative is part of a wider… Continue reading P&G Switch From Mum To Dad In Father’s Day Olympic Ad
Samsung’s Genome Idea Adds Personal Touch To Olympics
It six degrees of separation meets London 201 – Samsung’s social Olympics campaign aims to allow fans to create their own individual story about how they connect to the Olympic movement. Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the… Continue reading Samsung’s Genome Idea Adds Personal Touch To Olympics
