Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
