The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
Tag: Fitness Tracker
BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
A new social spot promotes BBH Singapore’s new fitness and audio entertainment platform called ‘Running Stories’: a blend of fitness tracker and storytelling designed for runners. The app based initiative casts each individual user/runner as the star in the story and uses real-time data to create an augmented audio narrative which integrates the user’s… Continue reading BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
