A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
Tag: Rapha
Rapha ‘Wild Ones’ Film Promotes New Canyon SRAM ‘Women Pro Team 2020’ Kit
2020 is an even bigger year for Rapha Women – having listened to feedback from female riders throughout the years, they want to transform women’s cycle-wear – no longer will it be an afterthought; a poor relation of men’s. Rapha continues to promote its commitment to supporting and growing women’s cycling with a campaign… Continue reading Rapha ‘Wild Ones’ Film Promotes New Canyon SRAM ‘Women Pro Team 2020’ Kit
