Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: VMLY&R
Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
BUPA LATAM Leverages Copa América As Platform For ‘Out Of Tune Anthems’ Covid-19 Vaccination Drive
BUPA Latin America leveraged the 2021 Copa América for a Covid-19 vaccination drive through a campaign that showed getting jabbed as the route back to full stadiums and to full-throated atmospheric football matches. Running during August 2021, the campaign – which was created in collaboration with agencies VMLY&R and Geometry Colombia – invited and… Continue reading BUPA LATAM Leverages Copa América As Platform For ‘Out Of Tune Anthems’ Covid-19 Vaccination Drive
New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
