Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’. Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign
Tag: Metro
‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
At the end of the first week of June, a week before Russia 2018 kick off, Paddy Power unveiled that its controversial polar bear graffiti stunt was actually a charity awareness drive. The World Cup ambush stunt angered many members of the public and marketers alike when the bookie leaked/seeded so called live footage of… Continue reading Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
Romario Fronts Havaianas World Cup Flip-Flop Ambush
Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil 2014 with a soccer themed ‘Teams’ range pushed via regional campaigns across the globe. World Cup host nation Brazil is a tropical country where the… Continue reading Romario Fronts Havaianas World Cup Flip-Flop Ambush
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded as ‘Sol Galaxy Note’. In addition to the core naming rights of the station which sits right at the centre of Madrid’s metro system the… Continue reading Samsung Sponsors Spanish Metro & Renames Station
