At the end of the first week of June, a week before Russia 2018 kick off, Paddy Power unveiled that its controversial polar bear graffiti stunt was actually a charity awareness drive. The World Cup ambush stunt angered many members of the public and marketers alike when the bookie leaked/seeded so called live footage of… Continue reading Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
Tag: Wrap
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
US Open ’16 > The Most Modern Major’s Sponsors Showcase Leading-Edge Leverage
From Gatorade’s Serena-led ‘Match Point’ Snapchat game and AmEx’s immersive virtual ‘ProWalk’ experience, to Mercedes’ Federer-fronted ‘Timeless Legends’ mockumentary, Eurosport’s personalisable ‘Player Wake-Up Calls’ and even the USTA’s own Times Square mega-selfie ‘You In?’ stunt, the boldest, brashest tennis Grand Slam offers a platform for tech led, cutting edge campaigns.
