From Gatorade’s Serena-led ‘Match Point’ Snapchat game and AmEx’s immersive virtual ‘ProWalk’ experience, to Mercedes’ Federer-fronted ‘Timeless Legends’ mockumentary, Eurosport’s personalisable ‘Player Wake-Up Calls’ and even the USTA’s own Times Square mega-selfie ‘You In?’ stunt, the boldest, brashest tennis Grand Slam offers a platform for tech led, cutting edge campaigns.
Tag: US Open 2016
Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
Timed to leverage interest in the US Open, PGA Tour Superstore and Taylor Made have teamed up to launch a Father’s Day campaign starring Dash (the three-year-old son of world number one Jason Day). This cutesy, heart-warming social media campaign focuses on the fact that Father’s Day falls on the same date as the… Continue reading Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
