To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, supported by social content and which included creating a limited run of 644 bottles individually numbered to represent every goal scored The Argentinian forward’s 644th Barca… Continue reading Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
Tag: Player Endorser
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
Timed to leverage interest in the US Open, PGA Tour Superstore and Taylor Made have teamed up to launch a Father’s Day campaign starring Dash (the three-year-old son of world number one Jason Day). This cutesy, heart-warming social media campaign focuses on the fact that Father’s Day falls on the same date as the… Continue reading Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
Late April saw the launch of ‘Winner Stays On’, the latest phase of Nike’s #RiskEverything Brazil 2014, which adds a galaxy of stars and some epic story-telling magic to the sportswear giant’s World Cup ambush initiative. The new four-minute commercial opens on a nondescript British park pitch as two teams of young amateurs kick… Continue reading Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
