Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway. Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
Tag: Deutsch NY
Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, supported by social content and which included creating a limited run of 644 bottles individually numbered to represent every goal scored The Argentinian forward’s 644th Barca… Continue reading Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts
The start of September saw Budweiser Spain launch a new campaign, called ‘Dicen / They Say’, fronted by new long-term athlete ambassador and Barcelona super star Lionel Messi which praises his ability to excel and persevere. The campaign, created by agency Deutsch NY, is spearheaded by a hero spot which celebrates Messi’s journey to… Continue reading Budweiser Adds Barca’s Messi To ‘King: They Say’ Campaign As New La Liga Season Starts
Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief
Busch beer is leveraging its Nascar sponsorships to promote its association with the non-profit Farmer Relief, to champion the charity’s cause and to build loyalty among farmers and Nascar fans who can see the positive impact such tie-ups have on communities in need. For the 7 June Nascar Cup Series race in Atlanta, Anheuser-Busch… Continue reading Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief
Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
Busch decided to celebrate its 40-year tie-up with the Daytona 500 by literally turning Busch-driver Kevin Harvick’s No.4 car into a limited-edition Busch Car 2 Can collection. The activation, developed in harness with agency Deutsche NY, celebrates the beer brand’s status as the longest running sponsor of NASCAR, The competition offers NASCAR fans,… Continue reading Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest
