Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway. Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
Tag: Fund Raiser
Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
‘Project Drive-In’ sees Honda partner with the United Drive-In Theatres Association (UDITA) on a Vine Auction aimed at saving US drive-in movie theatres under threat from the cost of the switch from 35mm to digital. Not a sponsorship, but an interesting CSR-led alliance between a national industry organisation and global car brand is an… Continue reading Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
