Official Formula 1 partner Heineken promoted its Heineken 0.0% in the UK by hosting a 70th Anniversary Grand Prix celebration with a socially distanced drive-in race screening and experiential event for healthcare workers on 9 August at Mercedes-Benz World in Weybridge. The full-day experience was designed to thank frontline healthcare staff who have gone… Continue reading F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers
Tag: Drive-In
Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
‘Project Drive-In’ sees Honda partner with the United Drive-In Theatres Association (UDITA) on a Vine Auction aimed at saving US drive-in movie theatres under threat from the cost of the switch from 35mm to digital. Not a sponsorship, but an interesting CSR-led alliance between a national industry organisation and global car brand is an… Continue reading Honda’s Vine Auction Aims To Help UDITA Save US Drive-Ins
