Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway. Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
Tag: Farm Rescue
Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief
Busch beer is leveraging its Nascar sponsorships to promote its association with the non-profit Farmer Relief, to champion the charity’s cause and to build loyalty among farmers and Nascar fans who can see the positive impact such tie-ups have on communities in need. For the 7 June Nascar Cup Series race in Atlanta, Anheuser-Busch… Continue reading Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief