Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest

Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway.   Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest

Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief

Busch beer is leveraging its Nascar sponsorships to promote its association with the non-profit Farmer Relief, to champion the charity’s cause and to build loyalty among farmers and Nascar fans who can see the positive impact such tie-ups have on communities in need.   For the 7 June Nascar Cup Series race in Atlanta, Anheuser-Busch… Continue reading Busch Beer Unveils Corn Cans & Leverages NASCAR Sponsorship In Support Of Farmer Relief