Busch leveraged its official beer of NASCAR status in late February through a cause campaign enabling one lucky fan to name the Cup Series race at Kansas Speedway. Provisionally titled the ‘Busch Name This Race 400’, the beer brand originally paid a rights fee to be the race’s title sponsor and is now turning… Continue reading Busch Leverages NAACAR Rights At Kansas Speedway Via ‘Name This Race’ Fan Fundraising Contest
