Launched on 29 June to celebrate Liverpool FC’s long awaited Premier League title, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a digital first, purchasable ‘Virtual Champions Keg’ which is redeemable via smartphone. Territory: Malaysia Agency: Grey Malaysia Objective Carlsberg has been a sponsor of Liverpool… Continue reading Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Tag: Premier League Champions
Liverpool FC & Standard Chartered > Congratulations Champions!
Posted on Facebook and Twitter moments after the title win was confirmed, main partner Standard Chartered rolled out a low latency, social congratulations #StandRed post celebrating Liverpool FC’s first Premier League title. There will be more celebratory activation to come from the club’s long-time sponsor surely?
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Premier League > A Moment Of [Liverpool] History
The Premier League congratulates new champions Liverpool FC with an emotional video deployed across the league’s social platforms almost immediately after the title was clinched. The spot revolves around a poem by Levi Tafari which is an ode to the club and to the whole city of Liverpool. “A unique city. An extraordinary club. A moment of… Continue reading Premier League > A Moment Of [Liverpool] History
Under Armour & Trent Alexander-Arnold > The Only Way Is Through
Launched on 25 June, just hours after Liverpool FC clinched the Premier League – the club’s first domestic league title in 30 years – Under Armour leveraged its athlete ambassador tie-up with the team’s young fullback Trent Alexander-Arnold with a celebratory online spot celebrating the local star as “just a normal lad from Liverpool whose… Continue reading Under Armour & Trent Alexander-Arnold > The Only Way Is Through
Liverpool FC & Carlsberg > Champions Can
Promoted socially via video and imagery, Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage)… Continue reading Liverpool FC & Carlsberg > Champions Can
