Launched on 29 June to celebrate Liverpool FC’s long awaited Premier League title, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a digital first, purchasable ‘Virtual Champions Keg’ which is redeemable via smartphone. Territory: Malaysia Agency: Grey Malaysia Objective Carlsberg has been a sponsor of Liverpool… Continue reading Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
