From Gatorade’s Serena-led ‘Match Point’ Snapchat game and AmEx’s immersive virtual ‘ProWalk’ experience, to Mercedes’ Federer-fronted ‘Timeless Legends’ mockumentary, Eurosport’s personalisable ‘Player Wake-Up Calls’ and even the USTA’s own Times Square mega-selfie ‘You In?’ stunt, the boldest, brashest tennis Grand Slam offers a platform for tech led, cutting edge campaigns.
01/09/2016
