Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Tag: Preseason
Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft. Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off. The commercial is… Continue reading Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Panini’s Rookie-Led Vine & Video For New NFL Season
NFL trading card licensee Panini is launching a new digital campaign on Instagram, Facebook and Twitter that extends its ongoing #WhoDoYouCollect campaign into the 2014/15 NFL season. Perhaps unsurprisingly, given the impact of rookies on the trading card business, the campaign features several key first-year players. These include number one draft pick and… Continue reading Panini’s Rookie-Led Vine & Video For New NFL Season
