Panini’s Rookie-Led Vine & Video For New NFL Season

NFL trading card licensee Panini is launching a new digital campaign on Instagram, Facebook and Twitter that extends its ongoing #WhoDoYouCollect campaign into the 2014/15 NFL season.


Perhaps unsurprisingly, given the impact of rookies on the trading card business, the campaign features several key first-year players.


These include number one draft pick and new Houston Texans DE Jadeveon Clowney, as well as Jacksonville Jaguars QB Blake Bortles, Tampa Bay Buccaneers WR Mike Evans, Minnesota Vikings QB Teddy Bridgewater, Buffalo Bills WR Sammy Watkins and Cleveland Browns QB Johnny Manziel.


The ads will launch with 15-second individual-player video vignettes across the social media platforms before the launch of the Panini NFL spot on YouTube and a national TV campaign on Disney XD during the NFL season.



The spots run under the ‘Who Do You Plat For’ tagline and include the copy ‘Every player has a story, a team, a name. Who do you root for? Who do you collect?’


There also will be a print campaign in trading card media.




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