As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
Tag: Subway
Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys through an on-pitch, in-store and digital ‘Football and Footlongs’ initiative which kicked off at the Socceroos Centenary and Farewell Match at Suncorp Stadium in Brisbane on… Continue reading Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Subway’s NFL activation kicked off in early September with the launch of an integrated campaign, created by agency ad agency dentsumcgarrybowen, featuring NFL talent and restaurant promotions which sets out to ‘enable fans to enjoy two of America’s favourite things – Footlong Subs and Football. The ‘Footlong Season’ campaign includes a ‘Free Footlong when you… Continue reading Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
