A campaign from New York Knicks parent company Madison Square Garden Entertainment celebrated the team’s NBA Playoffs qualification through a campaign called ‘All In, All One: New York Forever’ which celebrates the spirit of the city and builds hype ahead of the team’s first knockout series. The campaign is based in Knicks jerseys and… Continue reading Comedian Tracy Morgan Fronts NY Knicks Playoffs Spot Capturing Spirit Of The City
Tag: New York Knicks
Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin
LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite patents to encourage their children to learn Chinese. The online learning platform partnered with agency F5 and production studio Golden LA to create and execute… Continue reading Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin
Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
As the NBA grinds into top gear, one of its most famous and storied franchises – the New York Knicks – rolled out a high-energy film celebrating the team’s past, present and future called ‘Built By New York’ Teaming up with New York-based agency Translation and Venice-based production company Farm League, the short film… Continue reading Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
Budweiser, the official beer sponsor of the New York Knicks, teamed up with experiential agency Team Epiphany to leverage the NBA Draft Lottery with a ‘Free Bud for New Yorkers, With the Bounce of a Ball’ experience. As part of the beer’s own branded ‘Budweiser Draught Lottery’, the brand held a city-wide beer lottery… Continue reading Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Mid January saw Nike launch a first-of-its-kind self-lacing sports shoe through a campaign that debuted on Twitch and then tied in to marketing activity around the NBA London Games. The revolutionary new Nike ‘Adapt BB’ shoe shape shifts to optimise comfort and includes a built-in, power-lacing system and is also able to adjust its fit… Continue reading Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’. Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign
