May saw HBO create an immersive experience in New York City’s 45 Grand event space promoting its new documentary ‘What’s My Name | Muhammad Ali’. The pop-up opened its doors to promote the release of the much-discussed documentary narrated by Ali himself, helmed by Academy Award-winning director Antoine Fuqua and executive produced by Maverick… Continue reading HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
Tag: Team Epiphany
Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
Budweiser, the official beer sponsor of the New York Knicks, teamed up with experiential agency Team Epiphany to leverage the NBA Draft Lottery with a ‘Free Bud for New Yorkers, With the Bounce of a Ball’ experience. As part of the beer’s own branded ‘Budweiser Draught Lottery’, the brand held a city-wide beer lottery… Continue reading Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
