Budweiser, the official beer sponsor of the New York Knicks, teamed up with experiential agency Team Epiphany to leverage the NBA Draft Lottery with a ‘Free Bud for New Yorkers, With the Bounce of a Ball’ experience. As part of the beer’s own branded ‘Budweiser Draught Lottery’, the brand held a city-wide beer lottery… Continue reading Budweiser Leverages NY Knicks Partnership Via (NBA) Draught Lottery Machines & Free Beer
