Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star Game. The creative, which features the team’s outstanding players and outstanding plays from the first half of the season – including Kemba Walker, Jaylen Brown… Continue reading Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting
Tag: Boston Celtics
Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Mid January saw Nike launch a first-of-its-kind self-lacing sports shoe through a campaign that debuted on Twitch and then tied in to marketing activity around the NBA London Games. The revolutionary new Nike ‘Adapt BB’ shoe shape shifts to optimise comfort and includes a built-in, power-lacing system and is also able to adjust its fit… Continue reading Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
Nike Basketball launched its campaign for its new Kyrie4 signature shoe with a distinctly Boston-based campaign led by a commercial called ‘Find Your Groove’. This celebratory swoosh brand sneaker launch spot stars not just the Boston Celtics point guard (and his body double in the form of internet sensation Jah Swish), but also a… Continue reading Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
