Nike Basketball launched its campaign for its new Kyrie4 signature shoe with a distinctly Boston-based campaign led by a commercial called ‘Find Your Groove’. This celebratory swoosh brand sneaker launch spot stars not just the Boston Celtics point guard (and his body double in the form of internet sensation Jah Swish), but also a… Continue reading Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
Tag: Hoops
Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year. The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook) and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Nike Jordan’s ‘Welcome’ Unveils 1st Chinese Hoops Athlete Ambassador (Except It Doesn’t Quite)
Nike’s Jumpman23 Jordan brand’s latest basketball athlete ambassador, Guo Ailun, doesn’t play in the NBA but rather in China’s local CBA league An athlete acquisition that marks the 20th anniversary of the brand’s entry into the greater China marketplace. Guo Ailun, a star of the Lioning Flying Leopards team and a member of… Continue reading Nike Jordan’s ‘Welcome’ Unveils 1st Chinese Hoops Athlete Ambassador (Except It Doesn’t Quite)
