Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals

The 2018 ‘Goals Beyond the Game’ campaign, which showcased Rakuten and FC Barcelona’s shared support for the United Nation’s ‘Social Development Goals’, revolved around an online hub where fans could learn about the goals and were encouraged to make personal pledges for a better future and climaxed with child ambassadors promoted the initiatives at the… Continue reading Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals

Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten

Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year.   The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook)     and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten