E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension.   Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals

The 2018 ‘Goals Beyond the Game’ campaign, which showcased Rakuten and FC Barcelona’s shared support for the United Nation’s ‘Social Development Goals’, revolved around an online hub where fans could learn about the goals and were encouraged to make personal pledges for a better future and climaxed with child ambassadors promoted the initiatives at the… Continue reading Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals