The International Cricket Council (ICC) has kicked off its initial wave of promotional work for the 2019 World Cup, which will be held in England and Wales between 30 May and 14 July, with a new ticket campaign fronted by Freddie Flintoff called ‘Are You In?’ Timed to promote the launch of the tournament’s… Continue reading ICC Promotes World Cup Ticket Ballot Launch With Flintoff Fronted ‘Are You In?’ Carnival Campaign
Tag: Athlete Ambaassador
Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg. The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign
Visa’s activation for Russia 2018 revolves primarily around an influencer led digital and social strategy led by the new football face of the brand Zlatan Ibrahimovic. The underlying idea behind the campaign was that it would help fight World Cup fans’ FOMO (Fear Of Missing Out) and with this end in mind the payments… Continue reading Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign
Nike Jordan’s ‘Welcome’ Unveils 1st Chinese Hoops Athlete Ambassador (Except It Doesn’t Quite)
Nike’s Jumpman23 Jordan brand’s latest basketball athlete ambassador, Guo Ailun, doesn’t play in the NBA but rather in China’s local CBA league An athlete acquisition that marks the 20th anniversary of the brand’s entry into the greater China marketplace. Guo Ailun, a star of the Lioning Flying Leopards team and a member of… Continue reading Nike Jordan’s ‘Welcome’ Unveils 1st Chinese Hoops Athlete Ambassador (Except It Doesn’t Quite)
USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to be ‘out’ and that’s one key insight around which agency McGarry Bowen Chicago developed the promotional initiative that aims to drive awareness, excitement and ticket sales.… Continue reading USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Panasonic aims to celebrate the fans and whip up support for Team GB ahead of Rio 2016 with an athlete ambassador fronted campaign called ‘Superfans’. Led by Olympic gold medallist Amy Williams, the long-term official partner to the British Olympic Association (BOA) is rolling out a multi-media campaign The activation is spearheaded by a… Continue reading Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
In Australia Audi has activated its AFL Hawthorne Football Club sponsorship with the launch an integrated campaign called ‘Greatness Never Rests’. Developed in harness with agency 303 MullenLowe (with post production from Fin and FX/music by Rumble Studios), Audi’s inaugural AFL marketing for the Hawks is spearheaded by a TV spot called ‘The Impossible… Continue reading ‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
