BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast

To promote the return of Peter Crouch’s BBC podcast, the former England footballer pranked his wife, Abbey Clancy, with a fake tattoo stunt.   The stunt, developed in-house by BBC Creative, saw the former player ‘punk’ his wife by getting a fake tattoo – a deliberately rubbish image of him doing his famous ‘robot’ goal… Continue reading BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast

Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign

MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan.   The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign

Zlatan In-Game Tattoo Stunt Launches WFP 805m Names

Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen.   Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names