Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet

To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only.   The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet

Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign

Visa’s activation for Russia 2018 revolves primarily around an influencer led digital and social strategy led by the new football face of the brand Zlatan Ibrahimovic.   The underlying idea behind the campaign was that it would help fight World Cup fans’ FOMO (Fear Of Missing Out) and with this end in mind the payments… Continue reading Zlatan Ibrahimovic Signs On As The New Football Face Of Visa’s Global ‘Ultimate FIFA World Cup FOMO’ Campaign

‘Legendary Devil’ Zlatan Gets Logo Tattoo In Man Utd Wine Partner Casillero del Diablo Ad

Official Manchester United wine partner Casillero del Diablo continues to play on the themes of legends and devils in its latest club-led campaign led by a commercial staring striker Zlatan Ibrahimovic.   The wine brand leverages its rights and the Manchester United star’s iconic status and goal scoring success for its latest ad – which shows… Continue reading ‘Legendary Devil’ Zlatan Gets Logo Tattoo In Man Utd Wine Partner Casillero del Diablo Ad

Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot

‘Where one story ends, another begins’ is the introductory line to Volvo’s goodbye to the greatest Swedish footballer of all time – Zlatan Ibrahamovic.   The Swedish auto outfit’s latest spot leveraging interest in the player and in Euro 2016 and promoting its new V90 model pays tribute to the national icon as he bows… Continue reading Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot

Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016

June sees Swedish car brand Volvo leverage rising interest in football and particularly Euro 2016 by releasing a new campaign fronted by the country’s captain and soccer superstar Zlatan Ibrahimovic.   The campaign, developed with agency Forsman & Bodenfors, spans social media, digital, video on demand and its TV work will air in various markets to… Continue reading Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016

Zlatan In-Game Tattoo Stunt Launches WFP 805m Names

Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen.   Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names