To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Tag: Ikea
Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
A cheeky social media Russia 2018 ambush campaign from Ikea sees the furniture and homeware behemoth roll out a set of cheeky tweets aimed at fans, non-fans and rivals The tactical initiative, which rolls out on 19 June, sees Ikea acknowledge that the World Cup often totally divides the living room and the brand is… Continue reading Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
