An experimental theatre troupe, Mammoth Music Theatre, has linked up with Swedish uber retailer IKEA to stage a domestic drama-themed opera – Flatpack. It is a new opera about furniture and everyday domestic life. This form of brand backed theatre is being staged at Ikea’s Wembley superstore and is performed in a public… Continue reading Ikea’s Domestic Drama: Own Brand ‘Flatpack’ Opera
Tag: Opera
Scottish Opera’s Crowd Funds Sponsor-A-Character
From crowdsourcing for content and creativity, to crowdfunding for raising cash, the increasing power of the consumer combined with the technology tools at their fingertips means that crowds too can be a source of collective sponsorship for many organisations. Back in 2006, a Scottish opera needed to supplement its funding, and chose a crowdfunding… Continue reading Scottish Opera’s Crowd Funds Sponsor-A-Character
